From the Shelf to the World: Marketing Books
Books are more than just objects, they are conversations, ideas, and experiences waiting to be shared. Through reviews, articles, and my own writing, I explore the worlds they create and help bring their stories to a wider audience. Whether I’m analyzing a work, crafting editorial content, or sharing my own perspectives, my goal is always the same: to illuminate, inspire, and connect through the written word.
Reviewing & Features
My reviews go beyond simple summaries: I explore themes, context, and the emotions a work evokes. I have written reviews for many independent creators, such as Three Trees Tarot, ZeppelinMoon, and Nicolas Bruno, to name a few, and regularly share insights on Tarot and oracle decks on Kindred Spirit magazine.
Essays, Articles and Blogging
My writing is where research, personal insights, and storytelling merge to uncover hidden narratives and forgotten traditions.
Among many projects, my proudest achievement is a collaboration with Giordano Berti for Tarot Focus, where I wrote extensively on the history of Watkins Books.
I currently write for the Watkins Books blog, sharing articles, reviews, and reflections on the world of literature, Tarot, and esotericism. Here, I interviewed Tarot readers such as Demian Allan, and acclaimed scholars such as John Matthews, among many others.
Newsletters and collaborations
I contribute to various newsletters, creating content celebrating literature, Tarot, and the mystical arts. My work includes in-depth reviews of Tarot decks, exploring both the artistic and symbolic aspects, and interviews with creators.
In 2024, I collaborated with RedFeather/Weiser during the publication of Dwina Gibb's Vedic Tarot, contributing with a strong in-store and online campaign.
Through my newsletter's work, I aim to connect readers and creators, creating an environment where Tarot enthusiasts can explore new voices and creators can be supported in the growth and diffusion of their work.
